Once a leading convention in the gaming industry,Rubypoint the Electronic Entertainment Expo will unplug forever.

The E3 expo will shut down permanently trade group the Entertainment Software Association announced Tuesday.

"After more than two decades of E3, each one better than the last, the time has come to say goodbye," the official X (formerly Twitter) account announced. "Thanks for the memories."

E3 established in 1995

President and CEO Stanley Pierre-Louis said E3 is ending after serving as a central showcase for the video game industry for more than two decades.

"ESA’s focus and priority remain advocating for ESA member companies and the industry workforce who fuel positive cultural and economic impact every day," Pierre-Louis said in a statement to USA TODAY.

The annual fair, held in Los Angeles since 1995, began a hiatus since June 2020 due to the COVID-19 pandemic halting mass gatherings. The 2021 event was virtually and the last year's event was canceled altogether.

Following reports that companies like Microsoft, Nintendo and Sony would skip the event, the group has now ended the fair forever without explanation.

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'Difficult to say goodbye'

"We know the entire industry, players and creators alike have a lot of passion for E3. We share that passion,” Pierre-Louis told the Washington Post.

Pierre-Louis said the non-profit shares the same passion for E3 that players and content creators have, according to the Post.

"We know it’s difficult to say goodbye to such a beloved event, but it’s the right thing to do given the new opportunities our industry has to reach fans and partners," Pierre-Louis said.